Pricing Psychology Gordon Paterson Pricing Psychology Gordon Paterson

Optimizing Prices for Profit: A Radical Approach to Earning More

In the realm of the restaurant business, price setting isn't just a mere numerical game, it's an art that, when executed with precision, can have an enormous impact on your bottom line. Price optimization for profitability requires a radical approach, blending the economic understanding of supply and demand with the psychological nuances of perceived value.

Read More