The Restaurant Growth Show is available on these major podcasting sites.

Gordon Paterson Gordon Paterson

Jimmy Kimmel Gets it all Wrong - Episode 41

In this episode Gordon and Jose critique the inaccurate representation of dynamic pricing in sketch perfomred by Jimmy Kimmel, emphasizing that real-world fluctuations are much more minimal. They also discuss the unfair vilification of restaurateurs in media and the importance of strategic pricing amid increasing inflation.

01:23 Discussing the Jimmy Kimmel Sketch

03:36 Analyzing the Sketch: Misconceptions about Dynamic Pricing

06:03 The Reality of Dynamic Pricing in Restaurants

08:11 Continuing the Sketch Analysis: Price Fluctuations

10:26 The Misrepresentation of Restaurant Pricing

14:06 Final Thoughts on the Sketch and Dynamic Pricing

Read More
Gordon Paterson Gordon Paterson

Navigating Customer Demands in the Digital Restaurant Industry - Episode 40

In this episode of 'The Jose Report', Jose explores the monumental shift in customer behavior within the restaurant industry in the digital age. Amid rising expectations but decreased tolerance for error, he emphasizes the importance for restaurateurs to stay one step ahead, staying proactive on social media and feedback channels, and personalizing the customer experience. Jose underlines the importance of not only meeting, but exceeding these modern demands, making it a necessity in this industry's competitive landscape.

00:00 Introduction: The Power of Customer Feedback

00:38 The Shift in Power Dynamics

00:52 The New Customer Demands

01:13 Turning Challenges into Opportunities

01:29 The Power of Proactivity

01:57 Handling Negative Feedback

02:14 Staying Ahead in the Digital World

02:28 Conclusion: Adapting to the New Norm

Read More
Gordon Paterson Gordon Paterson

8 Reasons Why Restaurants Need Automation in 2024 - Episode 39

In this episode of the Restaurant Growth Show, hosts Gordon and Jose Albis discuss the pivotal role of automation in restaurant operations for the year 2024. They highlight eight reasons why restaurants need to adopt technologies like mobile apps, self-service kiosks, and artificial intelligence to transform guest experiences and stay competitive in the industry. Key talking points include evolving guest expectations, optimizing revenue, labor shortages and costs, operational efficiencies, enhanced guest and employee experiences, data-driven insights, and maintaining a competitive edge. The episode also features insights into emerging technologies such as geofencing and real-time guest feedback systems.

01:27 The Importance of Automation in 2024

01:55 Evolving Guest Expectations and Optimizing Revenue

03:00 Exploring Automation Technologies in Restaurants

05:20 Labor Shortages and Costs

07:02 Operational Efficiencies

08:58 Enhanced Guest Experiences

11:05 Better Employee Experiences

14:26 Data Driven Insights

16:43 Competitive Advantage

19:50 The Future of Automation in Restaurants

Read More
Gordon Paterson Gordon Paterson

Boost Your Restaurant Success through Employee Satisfaction - Episode 38

In this episode of the Jose Report, we break down a Glassdoor report which highlights the direct correlation between employee satisfaction and customer happiness, with a particular emphasis on the restaurant industry. We explore how a positive work environment and happy employees directly contribute to customer satisfaction, business growth, and repeated patronage. The discussion further delves into how restaurant owners and managers can improve their business strategy by investing in their staff's well-being and training, thereby making them brand ambassadors. Tune in for more insightful stories from the restaurant industry.

00:00 Introduction to the Correlation Between Employee and Customer Satisfaction

00:38 The Impact of Employee Satisfaction on Customer Experience

01:06 The Role of Workplace Culture in Customer Satisfaction

01:34 Strategies for Boosting Employee Satisfaction

01:49 The Business Benefits of High Employee Satisfaction

02:05 Conclusion: The Secret Ingredient to Success

Read More
Gordon Paterson Gordon Paterson

Seattle's New Minimum Wage Law for Delivery Drivers: Implications and Adaptations - Episode 37

In this episode of 'The Restaurant Growth Show', hosts Gordon and Jose Albis discuss the ramifications of the new Seattle law mandating a minimum wage for delivery app drivers. They analyze its impact on restaurants, drivers, customers, and delivery service companies like Instacart, Uber Eats, and DoorDash. Jose shares his firsthand experience as a driver while Gordon emphasizes the need for Big Delivery to absorb more of the cost. The duo also speculates on how this law might set a precedent for other cities, urging restaurants to think proactively about potential industry changes.

00:00 Introduction: Seattle's New Minimum Wage Law for Delivery Drivers

00:37 Meet the Hosts: Insights from Industry Veterans

01:25 The Impact of Weather on Delivery Drivers

02:38 Understanding the New Legislation and Its Implications for Restaurants

03:13 Strategies for Restaurants to Absorb Increased Costs

03:36 The Role of Delivery Companies in Addressing the Challenges

06:24 The Driver's Perspective: A Personal Anecdote

12:19 The Need for Delivery Companies to Take More Responsibility

14:26 Looking Beyond Seattle: Potential Global Implications

16:35 Conclusion: Embracing Change and Innovation in the Restaurant Industry

Read More
Gordon Paterson Gordon Paterson

All-in-One vs. Organic Tech Stack: The Restaurant Tech Debate 2024 - Episode 36

In this episode, Jose delves into the debate between all-in-one tech solutions and organically building your own tech stack in the restaurant industry. Exploring the benefits and drawbacks of both approaches, he discusses the evolution of all-in-one systems and the versatility of a personalized tech stack in 2024. The discussion also covers the emergence of a hybrid approach, with companies offering different solutions under the same roof. Finally, he prompts viewers to share their preferences and thoughts in the comments.

00:00 Introduction to the Tech Stack Debate

00:26 Exploring the All-in-One Tech Solution

00:49 The Pros and Cons of an All-in-One System

01:01 The Appeal of Building a Tech Stack Organically

01:17 The Challenges of a Self-Curated Tech Stack

01:26 Comparing All-in-One and Organic Tech Stacks

01:50 The Hybrid Tech Stack Solution

02:20 Conclusion: Balancing Innovation with Practicality

02:23 Engaging the Audience: Your Take on the Tech Stack Debate

Read More
Gordon Paterson Gordon Paterson

5 Key Hospitality Trends Shaping the Landscape in 2024 - Episode 35

In this episode, we dive into the future of the hospitality industry and discuss the top 5 trends for 2024 that are set to transform how restaurants operate and how guests dine out. We take a deeper look at each trend, discussing what it means for restaurant operators and offering tangible strategies for success in the evolving environment. Key trends include marketing automation, robotics, staffing software, advanced inventory management, and innovative delivery methods. Tune in to learn more about these trends and how they could reshape the industry.

00:00 Introduction to the Future of Hospitality

00:44 Meet the Hosts

01:12 Sponsor Introduction: Dynpricing

01:29 New Year's Catch Up

02:09 #5 Marketing Automation

04:28 #4 Robotics

07:08 #3 Staffing Software

08:52 #2 Inventory Management

10:34 #1 Drive Thru, Take Out, and Pick Up Services

Read More
Gordon Paterson Gordon Paterson

Top 6 Favorite Episodes Season 1 - Episode 34

Join us as hosts, Gordon Paterson and Jose Albis recap the top episodes from Season One of the 'Restaurant Growth Show' podcast in an end-of-year special. The hosts revisit some memorable and influential episodes that had the biggest impact on them and their audiences, discussing a wide range of topics from artificial intelligence in the restaurant industry to the dynamics of pricing and online marketing strategies. They take a stroll down memory lane and reflect on the insightful conversations with various guests who introduced their secret sauces for success. The episode also features the hosts' reaction to their Spotify Wrapped for 2023, sharing some impressive growth numbers for the podcast.

00:45 Meet the Hosts: Gordon and Jose

01:13 Sponsor Shoutout: Dynpricing

01:27 Catching Up with the Hosts

02:00 Countdown Begins: Top Six Favorite Episodes

03:06 Episode Highlight: The Real Cost of Tipping

06:51 Episode Highlight: Amazon's Antitrust Lawsuit

10:16 Episode Highlight: Top Technologies for Restaurant Growth

16:23 Episode Highlight: Reducing Costs and Food Waste

18:03 Reflections on Learning from a Previous Episode

18:14 Discussion on Microplastics and Composting

19:27 Review of Episode 32: Avoiding Content Fails for Restaurant Marketers

19:44 Insights from Matt Plapp's Marketing Strategies

20:38 The Importance of Community Involvement for Restaurants

21:26 The Difference Between Advertising and Branding

22:49 Recap of Episode 24: Restaurant Sponsorship Marketing

23:52 Exploring the Power of Data in Marketing

25:28 Spotify Wrapped: A Year-End Review of the Podcast

Read More
Gordon Paterson Gordon Paterson

Reducing costs and food waste with special guest Savannah Seydel - Episode 33

Running a restaurant is a multifaceted operation that involves juggling many different aspects to achieve success. This episode of the Restaurant Growth Show Podcast focuses on a crucial aspect of any restaurant's success: reducing costs and minimizing food waste in an environmentally friendly way. Special guest Savannah Seydel, the Vice President of Sustainability and Impact at Better Earth, shares her insights about the circular economy, regenerative agricultural practices, and the legislative landscape for packaging. Savannah also shares practical tips for implementing composting practices and achieving sustainability goals without skyrocketing costs. The hosts end the episode by discussing the marketing benefits of implementing these practices.

Key moments:

00:36 Understanding the Circular Economy

02:16 Exploring Better Earth and Sustainable Packaging

03:23 Regenerative Agriculture and the Restaurant Industry

06:38 Navigating Greenwashing and Authentic Certifications

08:59 Implementing Composting Practices in Restaurants

11:37 Legislative Changes and Cost Implications for Sustainable Practices

20:32 Conclusion and Contact Information

Read More
Gordon Paterson Gordon Paterson

Avoiding Content Fails for Restaurant Marketers with special guest, Matt Plapp - Episode 32

In this episode, Matt Plapp, navigates us through the intricacies of restaurant marketing and explains why social media platforms are a more potent medium for brand visibility than most restaurant owners realize. Plapp emphasizes the importance of using social media platforms not just to sell but to engage, create community, and build a long-term brand, putting a special focus on not only capturing customer data but using it effectively. He also touches on the possibilities and pitfalls of third-party delivery platforms. Join us as we delve into the world of restaurant marketing, technology, and customer acquisition with Matt Plapp.

Key moments

00:28 Discussing the role of social media in restaurant marketing

03:35 Why restaurants should talk more than just about their food

08:28 Building Customer loyalty

07:20 The balance between marketing and advertising in Restaurants

11:41 Role of technology in marketing

18:02 Using technology for customer acquisition

21:58 Conclusion: Building a Strong Brand

Read More

The Restaurant Growth Show is available on these major podcasting sites.